At Social Tribe, we’re always keeping our thumb on the pulse of what’s going on in the world of social and digital marketing. This month we’re sharing the major trends we followed, our favorite reads, and bonus blogs to up your marketing game. Let’s dive in!
LinkedIn is beta testing a new invite-only service called LinkedIn Live in effort to reap the benefits of video—the fastest growing format on LI. LinkedIn Live will provide the opportunity to interact with followers more personally with the chance to highlight conferences and events you attend. They’ve also announced several additional new features, including content suggestions, updated page analytics, and new group functions.Keep an eye out for this one as it transitions out of beta.
Longform content still rules, but B2B content is competing with B2C content in followers’ feeds! B2B content can learn from B2C by implementing more timely content, offering unique takes on crowded conversation, and repurposing content in multiples way.
Get an idea of where your enterprise’s content marketing falls in the overall landscape to help your organization prepare for upcoming trends and opportunities. Also, prepare silo-busting strategies to increase alignment on all fronts.
Reading List Extras
Do you frequently use images of floating hands on keyboards as visuals? It might be time to rethink the stock photos you’re using. Read this for some a quick refresher on doing visuals right.
If you’ve just started experimenting with IG Stories, now’s your chance to take it to the next level! Two quick ways to instantly improve your IG story game are to add a “Tap for more” prompt, and to create screenshot-worthy images to encourage sharing. Click To Tweet Trust us on this one.
Are you missing out on lesser known tools to improve your Facebook marketing? Here are our top three favorites: ethical competitor ad espionage, pulling email addresses, and age competition gauge.
Want more details on how we’re approaching these trends? Check out our latest edition of our Pulse Report below!