Posts Tagged ‘influencer marketing’

[Video] Why Your Influencer Marketing Approach Should Be Holistic

I recently sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best, as part of their “My Influencer Marketing Philosophy” series. Check out the interview! Who are you and what’s your philosophy on influencer marketing? Megan Conley: Hi, I’m Megan Conley, I am the…

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Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

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Overcoming Your Influencer Marketing Hurdles: A CMW Panel Preview

Next week, I will be speaking on a panel at Content Marketing World that I am very excited about, because for the first time ever, this year’s conference will include an influencer marketing track focused on how big brands are executing influencer strategies. I am thrilled to be included as part of this exciting discussion, especially at a…

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Why Your Content is Your Currency in the Trust Economy

When most of us hear the word “currency” we naturally just think about money. After all, money makes the world go ‘round, right? Well, not necessarily. Don’t get me wrong, money is very important and necessary, but it’s not the only thing that defines success anymore. For humans and businesses alike, we are becoming less…

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Create a True Omnichannel Experience for your Enterprise

Are you a marketer for an enterprise company? Are you looking for a more streamlined way to increase your brand credibility, share of voice, and revenue generation? You’re in the right place. Let’s talk about omnichannel marketing. The term omnichannel is one that calls upon marketers, especially those at the enterprise level, to provide a seamless experience…

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