Measuring Success

10 Things We Hated About Marketing in 2017

2017 was…an interesting year, to say the least. The digital marketing world was turned on its head several times – from combating “fake news” to adopting new, disruptive technologies, to keeping up with all the latest trends and algorithms – we saw a lot of changes. It was a tough time to be a marketer…

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How To Translate Social Data into Business Insights

“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter.  According to a survey from Convince & Convert, 41% of companies said they had…

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Why Measuring Social Media ROI is Imperative for your Business

Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the “trust economy” now. Social media can help you achieve the following: Establish the brand or product as…

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The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable, because the terms that are used often depend on the person doing the reporting. Measuring and interpreting metrics is part art and part math, and everyone knows that art is…

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What Your Social Media Interaction Rate Tells You

Now that you’ve determined how to calculate your brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart goes all a-flutter. I live for moments like these, continually refreshing the screen after a new post in order to see real-time results. A quick recap: Previously, we took a…

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