Building Your Program

Creating the Digital Experience with SAP and Sprinklr

If there’s one thing we at Social Tribe pride ourselves on, it’s delivering solutions for enterprise brands who want to deliver more human and intuitive experiences for their customers. These brands need to see real-time results with the data to back it up, to show that their efforts on social media are making an impact on…

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[Video] Why Your Influencer Marketing Approach Should Be Holistic

I recently sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best, as part of their “My Influencer Marketing Philosophy” series. Check out the interview! Who are you and what’s your philosophy on influencer marketing? Megan Conley: Hi, I’m Megan Conley, I am the…

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Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

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5 Ways to Scale Content Production in a Virtual Workforce

“Nobody works in a vacuum anymore — collaboration is changing the way we do business.” Those words have echoed the halls of offices everywhere for the past few years — because they’re true. In fact, 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. As…

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Overcoming Your Influencer Marketing Hurdles: A CMW Panel Preview

Next week, I will be speaking on a panel at Content Marketing World that I am very excited about, because for the first time ever, this year’s conference will include an influencer marketing track focused on how big brands are executing influencer strategies. I am thrilled to be included as part of this exciting discussion, especially at a…

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Use Innovation to Integrate Your Social Media Strategy

As the social media landscape matures and technology advances at lightning speed, one of the key issues businesses are looking to address is how to get more measurable value out of their social media program. Don’t get me wrong; we’ve come a long way. Contrary to a few years ago, most businesses today understand the…

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