Posts by Juliet Paulson

GDPR – What Is It? And What Can Your Company Do About It?

The deadline for compliance with the new Global Data Protection Regulation (GDPR) is fast approaching, and with it comes a whole host of challenges for modern marketers. Now that the time is practically here, you might expect that those of us in the industry are well-equipped to handle the impending changes… right? Wrong. In fact,…

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5 Things B2B Brands can Learn About Customer Engagement from their B2C Counterparts

Today’s B2B companies may be overhauling business models and breaking technological boundaries, but when it comes to building customer relationships, the B2C world has them beat. Modern consumers want to believe in the companies they patronize, and B2C brands are embracing that fact. They’re reimagining the customer experience, building bonds with consumers that go far…

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5 Tools To Help Uplevel Your Video Marketing Game

Remember the good ol’ days when video was thought to be the future of marketing? Think back—It was a simpler time filled with children laughing and real news—and it feels like a lifetime ago. Nowadays, video isn’t even considered to be the present of marketing. No, it’s the yesterday, the last week, the yesteryear of…

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10 Tips to Take Your Social Copy From “Meh” to “Yeah!”

Ah, social copy—the veritable bane of many a digital marketer’s existence. I mean, who has time to come up with quippy/informative/engaging pieces of bite sized content when there are metrics to examine and strategies to craft? It’s tempting to postpone the task over and over again until you end up cramming it into that 10…

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